1922: The company was founded as Swallow Sidecar Company, hence 'SS', by William Lyons and William Walmsley.
1927: Production of a 2-seat body for the Austin Seven, later an Austin Seven Swallow saloon, and bodies for other cars.
1931: The 'SS I' and 'SS II', based on Standard Motor Co. chassis, were unveiled at the London Motor Show.
1935: SS revealed the 'Jaguar' 4-door sports saloon just before the London Motor Show.
1936: The 'SS 100' sports car, and in 1938, an attractive SS 100 fixed-head coupe.
1945: The company name became Jaguar Cars Ltd. – 'SS' was "on the nose" after WWII.
1948: The 'Mark V' was the first post-war design, in saloon and drop-head versions.
1960: Jaguar bought Daimler Motor Company (note, not Daimler Benz as in Mercedes).
1961: The large 'Mark X' saloon was announced.
1963: The 'S-type' saloon was announced.
1966: The '420' saloon (4.2 litre) was introduced.
1966: A prototype Jaguar 'XJ13' rear-engined V12 race car was built but the project lapsed.
1968: First Jaguar 'XJ6'. 4.2-litre or 2.8-litre straight 6-cylinder engines, £1800 - £2400.
1972 July: 5.3-litre V12 engine offered in the 'XJ12' saloon.
1972 September: long wheelbase XJ model introduced.
1973: Series 2 XJ.
1975: The 'XJ-S' sports car was launched, with the V12 engine.
1979 March: third generation XJ.
1986 October: 'XJ40' unveiled, 5-speed manual or 4-speed auto., rectangular headlamps (which soon dated).
1990: The Jaguar XJR-12 (7-litre V12) of Brundle, Nielsen & Cobb won the Le Mans 24-hours race, covering 4882.400km (204.036km/h).
1990: Ford acquired Jaguar.
1994: X300 (XJ6/ XJ12) launched, 3.2-litre or 4.0-litre 6-cyl, or 6.0-litre V12 engines.
1996: The 'XJ-S' was replaced by the 'XK8', coupe and convertible.
1997: 6-cyl. and V12 engines discontinued, replaced by V8's in the 'XJ8'.
1999: The 'S-Type' went into production, the name harking back to 1963.
The 'XF' sedan (replacement for the mid-range S-type);
at the Frankfurt motor show 13-23 Sept. 2007;
on sale from March 2008;
5-seat, 4-door coupe;
Jaguar revealed its new XJ saloon,
with the new Jag. (~XF) look, and
six-speed ZF automatic transmission with paddle-shift --
2012: The 2-seat 'F-type' Jaguar was launched at the Paris Motor Show, 3-litre supercharged V6 340bhp, or 380bhp, or 5-litre supercharged V8 engines, 8-speed automatic.
2015, September 17-27: Jaguar showed its 'F-Pace' SUV at the 66th IAA Cars Frankfurt Motor Show.
2018, March 8-18: The Jaguar 'I-Pace' electric SUV, from £63.5K, was at the Geneva International Motor Show.
2019, December 2: "The new Jaguar F-type ... 2.0-litre turbocharged I4 (300PS), 3.0-litre supercharged V6 (380PS), or 5.0-litre supercharged V8 (450PS or 575PS) ...", RWD and AWD models, "from £54K" — JLR.
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