Also see
Auto History

1922: The company was founded as Swallow Sidecar Company, hence 'SS', by William Lyons and William Walmsley.

1927: Production of a 2-seat body for the Austin Seven, later an Austin Seven Swallow saloon, and bodies for other cars.

1931: The 'SS I' and 'SS II', based on Standard Motor Co. chassis, were unveiled at the London Motor Show. A saloon model was added in 1934 and an 'Airline coupe' in 1935.

1935: SS revealed the 'Jaguar' 4-door sports saloon just before the London Motor Show.

1936: The 'SS 100' sports car, and in 1938, an attractive SS 100 fixed-head coupe.

1945: The company name became Jaguar Cars Ltd. – 'SS' was "on the nose" after WWII.


1948: The 'Mark V' was the first post-war design, in saloon and drop-head versions.

1948-1954: Jaguar 'XK120', 3.4-litre, dohc, straight-6.

a 1953 XK120
The 1955 Geneva Motor Show car, a 1954 Jaguar XK120 SE Coupe, unique coachwork by Carrozzeria Pinin Farina, chassis #675360, engine #F2735-8S, sold for us$940,000 at Bonhams Amelia Island auction 3 March 2022.
1951-1953: 'C-type', racing; the C-type introduced disc brakes; 52 were built.
Jaguar won the Le Mans 24-hour race in 1951 and 1953 with the C-type, and 1955, 1956 and 1957 with the D-type, also 1988, XJR-9LM, and 1990, XJR-12. (Mercedes won in 1952, Ferrari in 1954.)
1954-1957: 'D-type', racing.
1957, note the characteristic fin
July 2008: A 1955 Jaguar D-type, XKD 509, sold at auction for £2,201,500; new price was £2,500.
August 2013: Chassis #XKD 530 (1955) sold for us$3,905,000.
19-20 August 2016: A 1955 Jaguar D-type, chassis #XKD 501, sold for us$21,780,000 at Sothebys Monterey auction; XKD 501 won the 1956 24-hours of Le Mans.
22 January 2021: a 1955 Jaguar D-Type, chassis #XKD 518, engine #E 2028-9 sold for us$6,000,000 at RM Sotheby's Arizona Auction.
19 August 2023: A 1957 Jaguar XKSS, chassis #XKSS 707, engine #E 2066-9, sold for us$13,205,000 at RM Sothebys Monterey auction.
1955-1957: Jaguar 'XK140'.
1955 XK140
1957-1961: Jaguar 'XK150'.

1960: Jaguar bought Daimler Motor Company (note, not Daimler Benz as in Mercedes).

1961-1974: 'E-type'.
1966 E-type 4.2

1961: The large 'Mark X' saloon was announced.

1963: The 'S-type' saloon was announced.

1966: The '420' saloon (4.2 litre) was introduced.

1966: A prototype Jaguar 'XJ13' rear-engined V12 race car was built but the project lapsed.

1968: First Jaguar 'XJ6'. 4.2-litre or 2.8-litre straight 6-cylinder engines, £1800 - £2400.

1972 July: 5.3-litre V12 engine offered in the 'XJ12' saloon.

1972 September: long wheelbase XJ model introduced.

1973: Series 2 XJ.

1975: The 'XJ-S' sports car was launched, with the V12 engine.

1979 March: third generation XJ.

1986 October: 'XJ40' unveiled, 5-speed manual or 4-speed auto., rectangular headlamps (which soon dated).

1988: The V12 Jaguar XJR-9LM of Lammers, Dumfries & Wallace won the Le Mans 24-hour race, covering 5332.790km (221.665km/h, 0.6km/h shy of Porsche's 1971 record).
1988 XJR9LM, 7-litre V12
2022 May 14: A 1988 Jaguar XJR-9, 6-litre V12, chassis #TWR-J12C-388, engine #00415, sold for €1,917,500 at RM Sotheby's Monaco auction.

1990: The Jaguar XJR-12 (7-litre V12) of Brundle, Nielsen & Cobb won the Le Mans 24-hours race, covering 4882.400km (204.036km/h).

1990-1991: The XJR-15 was a road car inspired by the XJR-9LM, 6-litre V12. Only 53 were built.
2021 August: a 1991 Jaguar XJR-15, chassis #028, 6-litre V12 sold for us$1,902,500 at RM Sotheby's Monterey auction.

1990: Ford acquired Jaguar.

1992: The rear (mid) engined, twin-turbo V6, Jaguar 'XJ220' road car could top 210mph and probably nudge 220.
In Sept. 2021 a 1993 XJ220 sold for £460,000 at Bonhams Goodwood Revival auction. In March 2022 a 1993 Jaguar XJ220, chassis #SAJJEAEX8AX220719 sold for us$687,000 at RM Sotheby's Amelia Island auction.

1994: X300 (XJ6/ XJ12) launched, 3.2-litre or 4.0-litre 6-cyl, or 6.0-litre V12 engines.

1996: The 'XJ-S' was replaced by the 'XK8', coupe and convertible.

1997: 6-cyl. and V12 engines discontinued, replaced by V8's in the 'XJ8'.

1999: The 'S-Type' went into production, the name harking back to 1963.

2002 September 26, Paris Motor Show: 7th generation XJ shown. "The new XJ body is manufactured almost entirely from aluminium ... 40% lighter than that of the equivalent steel body. ... 60% stiffer than its predecessor."

Loa 5080mm, width 1868mm, height 1448mm, wheelbase 3034mm. Engine options: 4.2-litre V8 (300bhp), 4.2-litre supercharged V8 (400bhp), 3.5-litre V8 (262bhp), 3.0-litre V6.

2007 June: Ford put Jaguar, and LandRover, up for sale.

2008: The 'XF' sedan (replacement for the mid-range S-type); at the Frankfurt motor show 13-23 Sept. 2007; on sale from March 2008; 5-seat, 4-door coupe; 2.7D/ 3.0 V6/ 4.2 V8/ 4.2 V8 s/c; ZF 6-speed sequential manual/auto gearbox; rear wheel drive; £34K-£55K; .au $106K-$167 from June 2008. If the styling resembles another marque there is a touch of Bentley GT about it.

2008, March 26: Cash-strapped Ford agreed to sell Jaguar, and Land Rover, to Tata Motors of India for about $2.3billion. The deal was completed on 2 June 2008.

2009 July: Jaguar revealed its new XJ saloon, with the new Jag. (~XF) look, and six-speed ZF automatic transmission with paddle-shift -- from £52,500.
2010: 3.0-litre, V6, twin turbo diesel (275bhp), from £53,755, 5.0-litre, V8, direct injection (385bhp) £74,355, and the supercharged (510bhp) Supersport, £87,455.

2011 May 6: Jaguar announced that, with Williams F1, it would build 250 'C-X75' hybrid sportscars based on the concept car shown at the Oct. 2010 Paris Motor Show. (There was a change of mind later.)

2012: The 2-seat 'F-type' Jaguar was launched at the Paris Motor Show, 3-litre supercharged V6 340bhp, or 380bhp, or 5-litre supercharged V8 engines, 8-speed automatic.

2015, September 17-27: Jaguar showed its 'F-Pace' SUV at the 66th IAA Cars Frankfurt Motor Show.

2018, March 8-18: The Jaguar 'I-Pace' electric SUV, from £63.5K, was at the Geneva International Motor Show.

2019, December 2: "The new Jaguar F-type ... 2.0-litre turbocharged I4 (300PS), 3.0-litre supercharged V6 (380PS), or 5.0-litre supercharged V8 (450PS or 575PS) ...", RWD and AWD models, "from £54K" — JLR.

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